Maillard Howell

20 years building wellbeing ecosystems — from startups to global brands — blending science, strategy, and culture to help people thrive.

I design wellbeing ecosystems that scale — from Fortune 500 corporations to grassroots communities. My work empowers people to perform, recover, and live well by blending scientific rigor with human empathy.

With 10 years in the pharmaceutical industry and 15 years in fitness and performance, I bring a rare perspective: the precision of data and diagnostics combined with an understanding of culture and community. The result is programs that are evidence-based, human-centered, and adaptable — equally effective in corporate boardrooms, luxury clubs, and high-performance environments.

Core Expertise

  • Corporate Wellbeing Strategy & Leadership — multimillion-dollar budgets, multi-city rollouts, measurable ROI & VOI
  • Fitness Facility Management — retention growth, staff leadership, operational excellence
  • Public Speaking & Thought Leadership — featured in Forbes and The New York Times, keynote presentations, panels
  • Digital Health & App Development — advising on product design and integration of fitness and wellness technology into user-centered platforms

Global Wellbeing and Performance Lead

Responsible for the management of a 2.5 million budget as curator of all employee Learning and Development, and Wellbeing programs across global offices.

Head of Fitness

Responsible for the curation and management of all employee health and fitness programs at Reebok Global HQ along with facility management of the 30,000 sq foot Employee Gym.

Managing Director

Founding operator of the largest and longest serving Black Owned CrossFit gym in the Tri State.

Senior Executive Area Manager

10 year Senior Pharmaceutical Sales and Marketing Executive in the metabolism and neuroscience care divisions

My mission is to transform wellbeing into culture.

I've spent 20 years as a thought leader in the public health and corporate wellbeing space with start ups and established brands. Maillard Howell - Fitness, Wellbeing and Performance

I've spent 20 years as a thought leader in the public health and corporate wellbeing space with start ups and established brands. Maillard Howell - Fitness, Wellbeing and Performance

I've spent 20 years as a thought leader in the public health and corporate wellbeing space with start ups and established brands. Maillard Howell - Fitness, Wellbeing and Performance

In my journey to improve wellbeing globally, my commitment extends across a wide spectrum, from major corporations to the smallest of communities. I am fervently dedicated to designing and implementing innovative wellness programs that empower individuals with the necessary resources to enhance their performance and overall wellbeing. At the core of my mission lies a simple yet profound goal: to foster healthier and more vibrant communities through accessible and impactful initiatives.
My unique background spans over two decades, with ten years of experience in the pharmaceutical industry followed by another decade dedicated to the fitness sector. This diverse expertise enables me to bring a distinctive approach to the realm of human health and fitness. I merge scientific rigor with a deep, empathetic understanding of real-world dynamics. This fusion allows me to craft solutions that are not only grounded in evidence and research but are also adaptable and scalable to meet the specific demands of any project, be it in a corporate boardroom or a local neighborhood.
In a world where health and wellness are increasingly vital, my commitment is unwavering. I firmly believe that by combining the best of scientific knowledge with a genuine understanding of the challenges individuals and communities face, we can create programs and initiatives that drive meaningful change. Through my work, I aspire to inspire individuals to take charge of their wellbeing, to encourage corporations to invest in the health of their employees, and to support communities in their journey towards a healthier and more vibrant future. Together, we can make a profound impact on the global landscape of wellness, one innovative initiative at a time.